A marketing chap once told me (and I have reason to believe him) that branding is everything, that branding on wrappers spread the word subliminally to keep one's product at top of mind, even as litter.
I decided then that I would put off buying a product by a day for each branded wrapper I find on the street.
My next hamburger purchase will be in January 3017.
A pox on them, their packaging, and all who fling it on the street!
© Sunshine Coast Daily Photo - Australia