I should add to the original comment that one of the curious things about architectural photography is that generally people are unwelcome participants, whereas in marketing shots the architecture is just a backdrop. Buildings are built for people, but we don't want them in the way!
One of the curious things about these beach side apartments, is that there is rarely any visible sign of habitation. They could well be large expensive pieces of sculpture, except at the peak holiday times.
Mooloolaba
© Sunshine Coast Daily Photo - Australia
www.citydailyphoto.org
It occurs to me that one rarely sees people out on apartment balconies here too.
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